Kum & Go: “Kum & Smile” Campaign
In fall 2022, I was approached by Kum & Go and Fallen Media to host the Kum & Smile campaign. This series was about giving back to the community and surprising people with random acts of kindness, all while creating serious brand awareness both on the ground and across social.
Together, our team shot more than 50 episodes, and the series racked up 8M+ views.